In the last post we started our series on catching big clients, or “fish”, that will sustain your business over the long run. Today we’re going to take that a step further by talking about how to understand and think like a big fish company and how that can help you plan your approach and find success.

Before you can start landing big clients, you must ensure your entire team is on board with your approach and vision. There are six keys to finding big client success. They are:

1. First Impression: You must remember you have one shot to land a big client. If you make a mistake, they aren’t going to consider you again. Never give them a reason to doubt your abilities.
2. First Priority: Your fish must always feel like they are your first priority. Return calls and emails immediately and find solutions to their problems or questions as quickly as possible.
3. Flexible: You need to be flexible in your negotiations. If they need a special service or for you to customize a product, say yes for the benefit of the long term. A little hassle now will be a big payoff later.
4. Long-term: This goes along with the last one a bit. As you are approaching and negotiating with big fish you need to think about the long-term benefits for your business. You will lose their interest if you go for a one-time big score.
5. Have Fun: Work should be fun, even when trying to land big clients. This should be the most fun. You are sharing your vision with new people and including them in your future success and likewise. People simply work better in a fun, happy environment. Your passion will also be contagious, pulling the fish into your vision even more.
6. Help Them: If you take a little bit of time and offer your clients ways to save money or time by introducing them to potential business partners, this will show you are invested and interested in their business. Strive to find a balance between your business needs and your client’s needs.

You can also use a few tactics to bring in a big-company vision to the people on your team. You can:

• Post these six keys for all to see.
• Put together a performance-based incentive program.
• Conduct frequent team meetings.
• Use a “right now” policy to answer big fish calls immediately.
• Offer awards/recognition for big-company ideas and executions.
• Put together a training and certification program based on the six keys above.

 

These 6 keys and tips will help you instill a big-company mindset through your company which will help you be more prepared and more likely to land your big fish. Once your team is thinking this way, you’ll be unstoppable.

If you need help putting together an incentive program or other way to push your team toward the big-company mindset, try our FREE test drive to work with one of our coaches, or check out our resources and tools.